Reasoning by Analogy
Reasoning by Analogy and the Progress of Theory
Published online before print April 14, 2017, doi: 10.5465/amr.2015.0322
ACAD MANAGE REV October 1, 2017 vol. 42 no. 4 637-658
by Mikko Ketokivi, Saku Manteres, and Joep Cornelissen
Many influential theories of organization rest on an analogical foundation: we think of the organization as if it were a governance structure, a nexus of contracts, a social network, or an information processing system. We may invoke an analogy simply to express an idea, but analogy use may also constitute a key part of a theoretical explanation and an argument. In this latter, explanatory use, we not only think but also reason by analogy. But if analogy use constitutes reasoning, it must also be critically evaluated as such. In this paper, we first combine ideas from the literature on argumentation and cognitive science to examine how analogies are used in organization theory. We then construct a framework to guide the evaluation of reasoning by analogy. Finally, we show that by understanding how analogies are used and evaluated we can also gain an understanding of how theories progress.