The Formation of Organizational Reputation
by Davide Ravasi, Joep Cornelissen, Violina Rindova, and Michael Etter
Published Online:11 Apr 2018
In this article we review four decades of research on the formation of organizational reputation. Our review reveals six perspectives that have informed past studies: a game theoretic, a strategic, a macro-cognitive, a micro-cognitive, a cultural-sociological, and communicative one. We compare and contrast the different assumptions about what reputation is and how it is formed that characterize these perspectives, and we discuss the implications of these differences for our theoretical understanding of stability and change, control and contestation, and the micro-macro relationship in the complex process of reputation formation. We discuss how the integration among these perspectives, through their positioning, blending, and alignment, may enhance our theoretical understanding of this phenomenon.
COGNITION, Organizational, COMMUNICATION, SOCIOLOGY