What The Mission To Mars Shows About India's Innovators
October 1, 2014
The success of the Indeian Space Research Organization (ISRO) in placing the Mangalyaan satellite into orbit around Mars last week has three important lessons for companies about winning in emerging markets: big ambitions are critical, constraints can be liberating, and India can be an R&D powerhouse.
Vijay Govindarajan is the Coxe Distinguished Professor at Tuck School of Business at Dartmouth College. He is coauthor of Reverse Innovation.>> What The Mission To Mars Shows About India's Innovators